The ONLY reason I haven’t deleted my Facebook accounts – personal and biz – is to stay in touch with the many friends and followers I value who simply aren’t anywhere else on Social Media. (Secretly I wish they’d leave Facebook so I could, too.)
But, I am no longer wasting my time there trying to cultivate more followers.
I have been on Social Media since 2008 and have spent as much time…
My client had a birthday soon, but is half way across the nation (it’s always a good practice to appreciate your clients).
At any rate, I needed to purchase a gift for a client 900 miles away in Wichita, KS. I could have used Amazon or any other national online website e-commerce site to ship something to her. But then, I remembered her business is in a large shopping plaza. Surely there should…
Dear Facebook, Why did you choose the same word on business pages – LIKE – for becoming a fan AND for giving approval to a post?
On a business page, if you ask people to like your PAGE, you may get a POST “Like,” when you really wanted a PAGE “Like.” (see image below)
On personal pages, one can “add a friend.” Then one can “Like” their posts. No one gets the functions confused.
So no matter…
Does this image look familiar?
You tried to DIY market again, didn’t you?
My husband and I are both entrepreneurs, and when we need help on anything outside our frame of expertise, here are 3 considerations we recount when we get the DIY itch and are dying to scratch.
1. The expert you hire EARNED that status.
For your own small business, you earned expert status how? Right, by working hard to…
You might be a small business owner if*:
- you’re on a first name basis with the drive-thru coffee shop baristas
- your inbox has 100+ unopened emails, and over 10,000 undeleted
- out-of-town vacations include a trade show
- stay-at home vacations involve organizing files, deleting emails, re-habbing your website and re-merchandising your store.
- if you’re on ET, you get irked mornings when you want to…
Spammers, hackers, and identity thieves may use memes and fake posts to gain access to data. Watch for grammar and spelling errors. Click on the source before engaging.Facebook Privacy Scares
In light of the recent “shock” of learning Facebook has been conducting research on our emotions via manipulation of our feeds, I pondered the naiveté of social media users. Facebook will sometimes overstep…
Google+ is DEFINITELY gaining ground.
If you haven’t taken the time to explore the beauty, versatility, and content quality of Google+, you simply don’t know what you are missing and you are paying too much attention to old information.
IMHO, G+ is the perfect blend of Facebook, Twitter, YouTube and Instagram rolled into one.
That’s not to say they will fade away, but much of what is missing in…
Do you communicate daily with your staff?
Ever notice how the more successful restaurants have daily meetings with staff before they start their shift?
- menu changes
- staff issues
- maintenance problems
- staff division of duties and tables
It is critical in the restaurant business for the best possible diner experience to enable a profitable outcome. Management reviews these items BEFORE…
Today, Jill Abramson, former Executive Editor of the New York Times, gave the commencement speech at Wake Forest University. Quite appropriately, Wake Forest requested she speak on resilience. Her controversial firing from the NYT just last week made the topic most meaningful.
As a Small Business consultant, I am often energized and inspired by my clients’ resilience. Some of them are…
One of the best reasons to schedule posts is to space them out. And since one of the most common questions I hear from small business owners and non-profits is “How often should I post?” Rather than give you my annoying and potentially evasive answer, “it depends,” I thought I’d show you how to schedule.
Let’s take an example. A particular non-profitI help has a lot to say on a regular basis.…